Case Study · Webinar funnel automation
15K Filmmaker
Guy Edri

"Yuval and the team automated all my funnels and pipelines, cut my sales team's workload and lifted their closing rate. My business runs leaner now, my community is far more engaged, and I can track every member's performance. Definitely my CTO in every venture I do. The best!"

Guy Edri · 15K Filmmaker Community Founder
★★★★★
Guy Edri filming in his studio
01 / The Client

Client snapshot

15K Filmmaker is Guy Edri's coaching community, teaching photographers and video editors how to turn their craft into a serious income. Free webinars pull hundreds of signups at a time, and the strongest attendees move into paid coaching and a community that keeps them growing.

Industry
Creator education
Founder
Guy Edri
Audience
Photographers & editors
Model
Webinars → coaching
Scale
100s of signups / webinar
02 / The Problem

A funnel nobody could fully see

150+
webinar reminders in a single flow never went out, with no alert. Nobody knew until attendance dipped.
Untracked
every step from webinar attendee to paying client, with no link between payments, the CRM and the community.

Silent failures

Reminder flows dropped sends with no alert. Nobody knew a message failed until attendance dipped.

CRM drift

The CRM did not match what was actually happening in the funnel, so decisions ran on stale data.

No bridge

A webinar attendee becoming a paying client was invisible: no link between payment, CRM and community.

Revenue leaks

Every dropped reminder and unsynced payment was revenue leaking out of a funnel nobody could see end to end.

03 / Process & Build
Discovery & Build
Month 1

Mapping the funnel

Traced every signup, reminder and payment path through the old stack, and typed the data model for the new backend wired to a Monday CRM.

Month 2

Wave 1: Webinar engine

Built UTM-attributed signup capture, auto-scheduling into Google Calendar and Meet, and the multi-stage WhatsApp cascade that drives attendance.

Month 3

Wave 2: Sales bridge

Built the payment-to-Won flow: subscription creation, welcome messages, automated CRM reconciliation, and Telegram alerts on any failure.

Rollout
Month 4

Webinars on new rails

Live webinars run the full cascade, day before, hour before, five minutes out, paced to WhatsApp's rate limits with zero silent drops.

Month 4

Conference microsite

Shipped a landing page, PayPlus checkout and CRM sync for the live photographers and editors conference, every ticket reconciled against payments.

Month 4

Nothing fails silently

Every task is idempotent and observable, and a Telegram bot alerts on any failure, so a dropped message can never hide again.

04 / Selected Workflows
WhatsApp Monday CRM Google Calendar
System 01 · Wave 1

Webinar Engine

  • Signups captured with UTM attribution and auto-scheduled into Google Calendar and Meet
  • Multi-stage WhatsApp cascade: day before, hour before, five minutes out
  • Fan-out paced to WhatsApp's rate limits: 100% delivery, zero skipped
  • A single re-engagement blast reached 98% of the full contact base
PayPlus Monday CRM Telegram
System 02 · Wave 2

Sales Bridge & Conference

  • A payment lands: the lead flips to Won, a subscription is created, a welcome message goes out
  • Every task is idempotent, and a Telegram bot alerts on any failure
  • Automated reconciliation fixed 140+ stale records on its first run
  • Conference microsite with landing page, PayPlus checkout and CRM sync: ₪19K+ in ticket sales, reconciled cleanly
05 / Impact by the Numbers
100%
Reminder delivery on the new rails, zero skipped, where flows once dropped silently
98%
Of the full contact base reached by a single re-engagement blast
700+
Contacts in a CRM that finally matches reality, after a 450+ lead migration
120+
Paid conference guests through the new checkout, every ticket reconciled against payments