"Knightica built the systems and automation that made this business efficient and measurable. Our whole lead pipeline runs on its own now, and the monthly coach payroll that used to eat a full day is fully automated. I have complete control over our data, and we stopped losing revenue. A great team, with real support the whole way."
Client snapshot
De Club is a Tel Aviv wellness club: boxing, movement, recovery, and community across four floors in the heart of the city. Hundreds of members train there every day, drawn by a mix of serious training and real community that few places in the city can match.
Multi-system complexity
Many revenue streams, one business
B2C and B2B income running side by side, with every floor its own business division. All of it has to combine into one operation we can track, measure, and judge on profitability.
Budgets, runway, and payroll
Finance and budgeting systems built to handle construction costs, cash runway, and a large monthly payroll spread across many teachers and team members.
Sales and marketing analytics
Heavy traffic arriving from many sources at once, measured and analyzed across a wide spread of digital assets and funnels.
Insights into AI agents
Organizational learning and insight fed into AI agents that run customer service and automate day-to-day human inquiries.
Mapping the ecosystem
Before writing code, we mapped every revenue stream with the founders: B2C and B2B income, each floor as its own business division, and how it all had to roll up into one measurable operation.
Finance & payroll core
Built the finance backbone: budgeting and runway tracking against construction costs, and automated payroll across many teachers and team members.
Growth engine
Built the marketing site, a reusable funnel system, the payment-to-invoice pipeline, and an automated CRM that captures every lead from every digital asset and funnel.
Opening day, fully live
De Club opened with the whole stack running from day one: site, funnels, payments, invoicing and CRM, with no manual work in the loop.
Analytics across the board
Traffic from every source measured across all digital assets and funnels, with revenue and profitability visible per business division.
AI agents on the front line
Organizational insight feeds AI agents that handle customer service and automate day-to-day human inquiries.
Marketing
- Analytics and data pulled together from many traffic sources, so every channel is measured in one place
- Engagement automation across WhatsApp and email: nurture, welcome, confirm and remind, each routed by member status (ManyChat, WhatsApp)
- Lead-cost tracking with automations that constantly work to bring cost per lead down
Finance
- Event and workshop funnels we build on demand: a digital onboarding flow that turns each event into a revenue source
- Multi-teacher onboarding and payroll automation across the whole team
- Sales analytics, with revenue tracked and reported across systems
- Automations that run the operation according to the business plan