"We brought Knightica our tired Elementor store and got back something that finally carries the brand: a fast, custom build, properly bilingual and editorial from top to bottom. It reads like the heritage leather house it is now, not a template. Smooth process the whole way, and a genuinely great result."
Client snapshot
NOX Vintage is a third-generation leather house handcrafting A-grade leather sports and lifestyle goods: boxing gloves, bags and more. Positioned as heritage craft, prestigious art in the wellness world, every piece is made to be used hard and passed on.
A premium brand on a template store
Template look
A generic Elementor WooCommerce build that read like everyone else's store, under a brand built on craft.
Plugin jungle
Stacked plugins fighting each other, slowing the store down and making every change a risk.
Invisible to search
SEO-hostile URLs and structure buried a premium catalog where search engines could not find it.
No identity
Inconsistent stock imagery and no coherent editorial voice, in place of a real heritage story.
Brand system locked
A five-color palette, editorial typography and a simplified logo lockup, plus a curated library of real NOX photography: lifestyle shoots and a full pack-shot catalog.
Custom storefront
WordPress and WooCommerce with custom Gutenberg blocks and no page builder, on a deliberately minimal plugin set.
Built for the market
Bilingual Hebrew (RTL) and English routing, PayPlus checkout, and currency, VAT and shipping configured for the Israeli market.
Pipeline live
The full development and deploy pipeline runs GitHub to Cloudways to HTTPS, with GA4, GTM and Meta tracking wired in.
Editorial homepage
A heritage-editorial experience with a self-hosted hero video and scroll-driven reveals, engineered mobile-first for speed.
Final stretch to launch
Store configured, brand and design system locked, the template storefront replaced with one built to carry a third-generation leather house.
Editorial Storefront
- Custom Gutenberg blocks, no page builder, no template
- A locked brand system: five-color palette, editorial typography, simplified logo lockup
- A curated library of real NOX photography replacing inconsistent stock imagery
- Mobile-first heritage-editorial homepage with a self-hosted hero video and scroll-driven reveals
Commerce & Infrastructure
- Bilingual routing: Hebrew (RTL) and English, one storefront
- PayPlus checkout with currency, VAT and shipping configured for the Israeli market
- GA4, GTM and Meta tracking wired from day one
- Deploy pipeline: GitHub to Cloudways to HTTPS, on a deliberately minimal plugin set
Marketing & Analytics
- Full-funnel analytics across GA4, GTM and Meta: every product view, add-to-cart and purchase measured end to end
- Product and sales optimization from the data: best-sellers surfaced, weak product pages reworked, the catalog tuned to what actually converts
- Performance measurement on every campaign: ROAS, cost per purchase and revenue tracked per channel
- Marketing decisions run on live numbers, not guesswork