"Knightica took over our marketing and finally gave us numbers we can trust, not the inflated ones the ad platforms report. Since they started, our revenue has nearly doubled and new customers keep coming in. They even automated our hiring leads so nothing slips through. Sharp, honest, and a real pleasure to work with."
Client snapshot
Caffe Tamati is an Israeli coffee brand selling through its own online store, with a loyal base of returning customers and new ones arriving every month. The product earns its fans; the store keeps them stocked.
Ads flying blind on inflated numbers
Inflated reporting
The ad platform graded its own homework, claiming multiples of the purchases and revenue the books showed.
Fragmented tracking
UTM tagging split across four campaign-name variants, one of them an unresolved template placeholder.
Stranded applicants
Hiring leads from the employment campaign had no pipeline at all: 120+ piled up unusable.
No source of truth
Decisions ran on the platform's claims instead of the store's books, with no way to check which was real.
Measurement foundation
Wired GA4, GTM, the WooCommerce API and the Meta Marketing API together, so the store's own books became the source of truth.
Account restructure
Cleaned the fragmented UTM scheme and rebuilt the Meta account around retention, broad, lookalike, traffic and lead-gen campaigns.
Hiring pipeline
Built the leads-sync automation: every ten minutes new applicants pull from the Meta lead form into a deduped, self-backfilling Google Sheet.
Campaigns live
The new campaign structure goes live, reported monthly on MER, store revenue over ad spend, instead of the platform's inflated ROAS.
Backfill run
The hiring automation backfills every stranded applicant, 120+ of them, on its very first run.
Reporting they trust
Monthly reports verified against the books, so the owner finally reads numbers that mean what they say.
Measurement & Ads Engine
- GA4, GTM, the WooCommerce API and the Meta Marketing API wired into one source of truth
- Full Meta account management: retention, broad, lookalike, traffic and lead-gen
- Monthly reporting on MER, store revenue over ad spend, not platform ROAS
- One clean UTM scheme replacing four fragmented naming variants
Hiring Leads Pipeline
- Pulls new applicants from the Meta lead form every ten minutes
- Writes to a Google Sheet the team actually uses, deduped and self-backfilling
- Backfilled 120+ stranded applicants on its first run
- New applicants land in the live sheet within minutes, at about ₪10 each